Targeted Advertising in Facebook

Marketing Pilgrim. "Facebook Really Does Make Money" 15 Nov 2009. http://www.marketingpilgrim.com/2007/08/facebook-really-does-make-money.html


Facebook is a very popular social networking system that is widely used amongst many people. There are varieties of people that use this service. There are many aspects of this service that are so special and different from other social applications and facebook still manages to make it free for its users. They are able to make it free through advertising. If you haven’t noticed on your facebook page, there is a large section that is reserved just for advertisements. Many advertisements cycle through this area and presents many types of services and products for its audience. Facebook was able to create a program that can target the right audience for the right ad to presented too. This program will look at a users interests, age and much other personal information and be able to send an ad that will attract that certain user. Targeted advertising greatly increases the chances of a company getting its product our so companies are willing to pay the big bucks to be able to advertise on facebook. There are not many other places that advertisers can project there products so intimately.

I believe that this is completely necessary for face book to be able to do this. Facebook is a very nice service that many of us prosper from and it is also free. Facebook deserves every cent they get from this advertising money. Most advertisers do not just want to put out their ads if they know only a small percentage will actually be interested in the product. This is a great way for facebook to earn their well deserved money.