Monday, September 28, 2009

Effects of Advertising on Children

Lad, Kashmira. "Effects of Advertising on Children." Buzzle. 28 Sept. 2009 http://www.buzzle.com/articles/effects-of-advertising-on-children.html

This article talks about the many problems with advertising on children. It mentions that the media has a strong effect on our needs and wants. Children are a major portion of the advertisers audience so they are constantly making their advertisements appeasing to children. The main job of the advertiser is to make the quality of the product appear high and to make the product a need for the children. Children are a huge buying force. Advertisers will also use glossy images to make the product very attractive and children are very susceptible to these techniques. This creates a lot of problems because the children think that they need this product. They throw temper tantrums until they get what they want. Parents are becoming more easy with allowing their children to control them. They would rather do what the children asks for and not have to deal with the tears and yelling. This is creating a lifestyle for the children that is becoming a problem. They are starting to believe that the only way for happiness is through materialistic joys. This article also includes some tips on how to prevent this from happening to your children. It mentions that parents should be firm and not allow their children to have whatever they want.

I completely agree with this article. As children are watching more television, they are also watching more advertisements. Advertisers are becoming better and better at their job of attracting this young audience. I remember being swayed greatly by these ads when I was younger. I was constantly asking my parents for a new toy and they were always firm with me in telling me that I do not need that toy. This has greatly helped me today as I am more associated with money and make choices with my money. When I am a parent, I will not allow my children to cry there way into getting a toy. The ads are becoming better and better so we need the parents to become more firm with their decisions to prevent a bad lifestyle for the children.

Sunday, September 13, 2009

Underage Drinking in the Media

Linnerz. Progressiveu. "Underage Drinking in the Media" 13 Sep. 2009 http://www.progressiveu.org/163020-underage-drinking-in-the-media

This article describes the magnitude and effect that underage drinking has in the media and it's audience. The author shares many feelings about how underage drinking in the media is much too common. She includes the example of banning of selling cigarettes on television and how come they can't ban the selling and use of alcohol in the media. She states that almost all of the popular TV shows have an event where an underage person drinks and gets in an accident and has to face many tribulations and challenges from this mistake. She is very right about this because we do like drama and there is a lot of quality drama to come from someone drinking. She mentions that the media portrays drinking as the only way to have fun. Obviously this is not true and this should not be shown to teens as the only way to have a good time.

I totally agree with what this article has to say about underage drinking in the media. I know many shows that include underage drinking as a common aspect of their show. To name a few, there is Friday Night Lights and Forever Strong. In Forever Strong, the teen is drinking then decides to go for a ride. He is so intoxicated that he wrecks and hurts himself and his girlfriend that was riding with him. They make it seem like it is normal to be able to drink underage. This is not normal. This should not be happening. The media affects teens so greatly and underage drinking should not be as common as it is. This sends out a message to all the teens that it is acceptable to be drinking. We can say that we can do something before it is too late, but in reality, it is too late. I have heard of many stories of people that have experienced the consequences of underage drinking. Something must be done before this becomes too much of a problem.